Moto X“懒人手机”创意广告三连发

手机应该是什么样子?在最新释出的创意广告三部曲中,Moto X给出了它的观点!一部”勤快”的手机,就应该做好支持Touchless Control(免触碰控制)、Active Display(主动显示)、以及Quick Capture(快速拍照)三项基本功。作为”负面典型”,广告中列出了各种拟人化的尴尬场景,并且说出了主题——你的智能手机,怎么能”懒”成这样子?

Moto X Lazy Phone Ad — Active Display

Moto X Lazy Phone Ad — Touchless Control

Moto X Lazy Phone Ad — Quick Capture

Client – Motorola
Campaign – Lazy Phone–Moto X Product Launch
Launch Date – September 12, 2013
Agency – Droga5 NY
Creative Chairman – David Droga
Chief Creative Officer – Ted Royer
Executive Creative Director – Neil Heymann
Group Creative Director – Mike Long
Creative Directors – Scott Bell / Tim Gordon
Head of Integrated Production – Sally-Ann Dale
Head of Broadcast Production – Ben Davies
Production Assistant – Goldie Robbens
Strategy Director – David Gonzales
Global Business Director – Bryan Yasko
Account Director – Ben Myers
Agency – Digitas
Creatives – Sam Cannon / Mike Frank / Mark Semon
Client – Motorola
Vice President Global Brand & Product Marketing – Brian Wallace
Brand Marketing – Lindsay Dahms
Production Company – Furlined
Director – Speck and Gordon
DOP – Alwin Kuchler
Senior Executive Producer – David Thorne
Producer – Martha Davis
Production Supervisor – Brett Latteri
Editorial – Cut + Run
Editors – Frank Effron (Driving, Play) / Graham Turner (Music, New Look, Meeting)
Assistant Editors – Adam Bazadona (NY) / Hilary Ruggiano (LA)
Producers – Ashley Carrier (NY) / Christie Price (LA)
Post Production – The Mill
Head of Production – Sean Costello
Producer – Adrienne Winterhalter
Colour – Fergus McCall
VFX Supervisor / Flame Artist – Tim Davies
Smoke Artist – Eldon Snelgrove
Sound – Sonic Union
Sound Design – Sonic Union

本文来源:CnBeta 原文:cnet