德国 -日前,德国领先的互动代理商neue-digitale / Razorfish,利用AR技术(即Augmented Reality,是一种在现实世界的影像上实时叠加虚拟动画的新技术。),为Audi 奥迪制作了史上第一本没有汽车形象的汽车日历,用户下载APP程序到iPhone上,用摄像头对准日历即可闪现Audi 奥迪彪悍车款。

Advertising Agencyneue-digitale / Razorfish, Germany
Creative Directors: René Lamberti, Fabian Roser
Concept: Alexander Ardelean, Steffen Stäuber
Art Director: Kathrin Laser
Copywriter: Stephan Deisenhofer
Designers: Bartosz Elsner Florian Uihlein
Interactive Designers: Jens Lembke, Julien Pietri
Programmers: Dennis Hantke, Dirk Tech (Commsult AG)
Production Manager: Dennis Hantke
Technical Developer: Thomas Karg
Technical Director: Paul Schmidt
Animator : David Löhr
Production Company: Commsult AG
Sound Design Company: Powder & Louder HQ Europa, Sebastian Preisendörfer
Printing: Storck Druckerei GmbH & Co. KG