Apple iPad2首支广告:We Believe

iPad 2首部广告片终于在4月2日出街了,片名定为“We Believe”(我们相信),没有酷炫的科技,没有牛逼的演示,在黑色背景下,配以抒情的钢琴曲,浑厚的旁白娓娓道来,有的是温情与性感,简洁而自信:

This is what we believe: Technology alone is not enough. Faster. Thinner. Lighter. Those are all good things. But when technology gets out of the way, everything becomes more delightful. Even magical. That’s when you leap forward. That’s when you end up with something like this

“这就是我们所相信的。仅仅有技术还不够。更快、更薄、更轻……这些都非常好。但当你把技术摆到一边,一切都变得更加愉快,甚至神奇。这就是当你大跨步前进时发生的事情,这就是当你最终遇到这样一件产品时发生的事情。”

苹果官网在线播放:http://www.apple.com/ipad/#ad