DDB新西兰为庆祝麦当劳赞助2012伦敦奥运会特地制作了这只跨塔斯曼的90秒TVC。片子讲述一个小孩与父亲斗智斗勇熬夜看奥运赛事,而最终父亲妥协,并带着麦当劳薯条陪小孩一起看熬夜看奥运的温情故事。该片由澳大利亚传奇导演Steve Rogers联合Revolver制片公司诚意打造。

Ps:不过个国外的屌丝认为,在现实生活中,这么晚,这样大的娃儿大多是趴在笔记本电脑前在偷偷看动作片而不是看运动赛事。(In real life he’d be watching porn on his laptop);当然也有认认为这个片拍的很可爱,把孩子那种提心吊胆的状态表现的很到位,非常具有戏剧冲突。里面好些桥段是@鞋骨小时候经历的,比如爸爸把电视藏在柜子里的一幕,呵呵。

Agency :DDB Group New Zealand
Executive Creative Director:Andy Fackrell
Creative Director :Jordan Sky
Art Director/copywriter:Pete Gosselin
Art Director/copywriter:Jay Hunt
Head of Television:Judy Thompson
Agency Producer:Kim Baldwinson
Group Business Director:Zoe Alden
Business Director:Karla Fisher & Carly Pratt

Production Company :Revolver
Director:Steve Rogers
Executive Producer :Michael Ritchie
Producer:Pip Smart
DOP/Cinematographer :John Toon
Production Designer:Bruce Everard
Editor : Alexandre De Franceschi at Guillotine
Post Production:Fuel VFX
Music:Peter Van de Fluit at Liquid Studios
Sound Design:Craig Matushka at Liquid Studios

本文原创:MADBRIEF.COM 作者:MADBRIEF@鞋骨