公益交通广告:Dumb Ways to Die

为遏制澳大利亚维多利亚州的列车相关死亡人数,麦肯墨尔本为当地地铁推出了“愚蠢的死法”的传播战役。

由麦肯墨尔本ECD John Mescall创作的三分钟动画音乐MV,是这次传播战役的核心。MV中展现了N中非常愚蠢的死法,而这些死法其实是可以避免的。

视频连接:http://v.youku.com/v_show/id_XNDc1OTIxMzI0.html

此外还有DumbWaysToDie.com主题网站,及通过iTunes下载到的音乐。该音乐有热情的匿名艺术家演唱, Ollie McGill of Cat Empire制作。该活动还将通过电台、户外以及整个地铁列车系统进行投放传播。

Credits:
Agency:McCann Melbourne
Executive Creative Director: John Mescall
Creative Team: John Mescall, Pat Baron
Animation: Julian Frost
Digital Team: Huey Groves, Christian Stocker
Group Account Director: Adrian Mills
Account Director: Alec Hussain
Senior Account Manager: Tamara Broman
Senior Producer: Mark Bradley
Producer: Cinnamon Darvall
Composer and producer: Oliver McGill
Metro Trains
General Manager, Corporate Relations: Leah Waymark
Marketing Manager: Chloe Alsop